Lately, a lot of people — including famous celebrities and journalists — have been leaving social media platform X (formerly known as Twitter) and switching to a newer app called Bluesky. Let’s break down what Bluesky is, why people are leaving X, and why Bluesky is quickly gaining popularity.
What is Bluesky?
Bluesky is a social media platform similar to X, where people can post updates, share thoughts, and connect with others. It was created by Jack Dorsey, who used to be the CEO of Twitter. When it first started, you could only join if someone invited you, but now it’s open to everyone.
Bluesky feels a lot like the old version of Twitter. It has a simple feed where you can see posts from the people you follow and explore new content. There are also features like direct messages, pinned posts, and “starter packs” that help new users find interesting people to follow right away.
Why Are Celebrities and Journalists Moving to Bluesky?
Many people, including big-name celebrities and journalists, are leaving X because they feel it’s become too toxic. Ever since Elon Musk bought X in 2022, he changed many of its rules, and a lot of people don’t like it anymore. Users complain that there’s more hate speech, scams, and spam. Because of this, some famous brands and news outlets, like The Guardian and NPR, have already stopped using X.
Bluesky, on the other hand, has a friendlier vibe. It doesn’t show as many ads, and it has better tools to block harmful content. It reminds people of how Twitter used to be — a place to just talk, share, and have fun without all the negativity.
How Fast is Bluesky Growing?
Bluesky has been growing quickly. At the beginning of September, it had about 10 million users. But after the recent U.S. presidential election, more people joined, pushing that number to over 15 million by mid-November. In fact, in just one day, 1 million people joined Bluesky!
Part of Bluesky’s success is that it’s easy for new users to find interesting conversations. It offers “starter packs,” which are lists of popular accounts you can follow right away. This makes it easier to connect with others, especially for people who are new to the platform.
Bluesky’s Big Dream: Connecting Different Social Networks
Bluesky isn’t just trying to be another Twitter copycat. It wants to change how social media works altogether. Right now, if you’re on X, you can’t directly comment on someone’s TikTok or Instagram post. But Bluesky is working on something called “interoperability,” which could allow users to connect with others across different platforms, just like how email works. This would be a game-changer for social media.
Will Bluesky Be the Next Big Thing?
While Bluesky is growing quickly, it still has a long way to go before catching up to X, which has over 300 million active users, and Meta’s Threads with 250 million. But with more people — especially celebrities, journalists, and even some fandom communities like Taylor Swift’s fans — making the switch, Bluesky has the potential to become the next big social media platform.
In the end, people are looking for a friendlier and safer place to share their thoughts, and Bluesky seems to be exactly that. Only time will tell if it can truly become a major player in the social media world.
